Jamie McCarthy/Getty Images for Roc Nation
Jay Z is really trying to make Tidal happen. Just days after going on a Twitter rantaimed at convincing the world that the fledgling music service was not actually in trouble, he announced yet another, well, stunt to boost Tidal morale.
The rapper will be hosting an exclusive concert in New York City solely for Tidal subscribers. Hova himself will be performing, and he'll be unearthing songs from wayway back in the day. The concert will be called Tidal X: Jay Z B-Sides, and include tracks that either have never been performed onstage, or haven't been part of his tour in a decade. Streaming users will have to create their own playlist through Tidal and tweet them out for a chance to win seats.
Several things come to mind here. For starters, this is actually a pretty cool opportunity. Jay Z concerts are incredibly special occasions (for his fans, that is), and the chance to see songs that no one else has seen performed will give you bragging rights for years. But it also seems like (or is) a thinly-veiled attempt at either gaining more Tidal subscribers, bribing current subscribers to stay, or both.
And, as savvy as they are, Jay's fans have caught on. They're not going to let some bait-and-switch smoke-and-mirrors ploy distract them from what's really happening here. No offense to Jay Z, but come on now. The jig is up, and these Twitter users want him to know.
Tidal Jay z b sides concert gonna be 16 ppl bobbing their heads while Hov performs his DeShawn Stevenson diss— Desus Nice (@desusnice) April 29, 2015
— Shake (@dopeboySHAKE) April 29, 2015
Jay-Z needs to give up on TIDAL like I need to give up on that scarf I've been knitting for eleven years— Laney (@newfriendlaney) April 29, 2015
When I woke up to the news that Tidal members get a Jay Z b sides concert I knew today was gonna be on some bullshit hahahahahaha— Will Bronson (@WILLisACTIVE) April 29, 2015
you can really tell jay z is trying to do anything to save tidal whilst everyone sits back and watches it fail 😂— nicole (@dananananicole) April 29, 2015
Lmao Jay Z trying desperately to revive Tidal. No one cares about that crap when there's a handful of free music apps out there— SiggyGuns (@Siggyv) April 29, 2015
LOL So now, Jay-Z thinks performing a bunch of throwaways is going to save Tidal.— Trap Associate (@handsumdevil) April 29, 2015
How many of y'all subscribing to Tidal to go to the Jay Z concert...?— Tristan (@Chennylou) April 29, 2015
If Jay-Z wants us to take Tidal seriously, he needs to get an exclusive concert released by someone who is not RocNation-affiliated...— Morgan S. Gibbs (@AntiqueBliss) April 29, 2015
Of course the Jay Z concert has some sort of Tidal related catch smh— c3ltics4life (@nbatalk00) April 29, 2015
My gravestone will read: CAUSE OF DEATH- second-hand embarrassment from Jay-Z's thirst for Tidal success— lucy barnes (@lucybarnes93) April 29, 2015
Jay-Z really trying everything to get people on Tidal.. Dude no— Presidenté (@MIGOGawd) April 29, 2015
Jay-Z, I don't know what game you're playing but this is getting beyond ridiculous! #Tidal— Simone Somekh (@simonsays101) April 29, 2015
"Jay-Z has 99 problems and Tidal is one" lololol— ThatGuy (@OhFvcc) April 29, 2015
really wish jay z would stop trying to make 'tidal' happen. it's not gonna happen.— Roy Dale (@Roy_Dale) April 29, 2015
Jay-z isn't going to bully me into getting Tidal— Ms. S Tennile S (@lilmsluvly) April 29, 2015
Jay-Z doing a concert only for Tidal subscribers. That's gonna be a great show for those 37 people.— JewPac Shakarsch (@MikeDarshKarsch) April 29, 2015
Jay Z Is so desperate for #tidal to be successful. Like it's flopping, get over it.— Martino Diamandis (@TinoSpears) April 29, 2015
Jay z just gotta accept this L for tidal. Own it, it's yours b.— El Duderino (@thedudeabides87) April 29, 2015
Jay Z really out here trying to save Tidal like his life depended on it lol— Felipe (@possiblyphilip) April 29, 2015
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